CHA NAA

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Brief : create a new concept of packaging with its visual identity. With Marie Briand, Zoé Pennanguer and Anna Rigaud.

For this project, we wanted to work on a thai tea.
In the Bouddhism culture, human life is only one step, there are other lives, so we decided to work on different teas, for different lives, experiences, personalities and different tastes. Finally, we named our tea Cha Naa, because it is a mix between « tea » and « next life »
in thai. For the packaging, we worked on the idea
of a circle of life.

The final result was a circular box which we can pile
if we have some of them. The typography of the name
is inspired by the thai calligraphy.

Skills gained : packaging, exchanging on a project
in English.

School project - December 2016

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