====== Différences ====== Ci-dessous, les différences entre deux révisions de la page.
Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
en:creationexperiencemap [2018/05/15 15:12] hilda |
en:creationexperiencemap [2019/06/20 13:04] (Version actuelle) hilda |
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===== Description ===== | ===== Description ===== | ||
- | It is a strategic tool for capturing and presenting key insights into the user/customer (or potential user/customer) interactions with a product, a service or an ecosystem in a timeline. This tool highlights the user’s needs, actions and emotions before; during and after a particular interaction. The main aim is to identify and visualize the different key moments that constitute the user experience in relation to the service/product you aim at offering or in relation to your main competitors. This tool is ideally based on real-life information about your user/customer and is complementary to the Personae tool, that is, it is a way of putting your Personae in action. | + | It is a strategic tool for capturing and presenting key insights into the user/customer (or potential user/customer) interactions with a product, a service or an ecosystem in a timeline. This tool highlights the user’s needs, actions and emotions before; during and after a particular interaction. The main aim is to identify and visualize the different key moments that constitute the user experience in relation to existing services/products. This tool is ideally based on real-life information about your user/customer and is complementary to the Persona tool, that is, it is a way of putting your Persona in action. |
This tool will allow you to: | This tool will allow you to: |