====== Différences ====== Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
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en:creationideamaker [2018/04/11 09:52] forsoni |
en:creationideamaker [2018/05/15 13:37] (Version actuelle) forsoni |
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| - | **EXPERIENCE MAP** | + | ====== EXPERIENCE MAP ====== |
| - | **Description** | + | ===== Description ===== |
| //It answers the questions: What is this tool? What is it good for? What will I get out of it?// | //It answers the questions: What is this tool? What is it good for? What will I get out of it?// | ||
| Ligne 7: | Ligne 7: | ||
| This tool will allow you to: | This tool will allow you to: | ||
| - | • Structure and make sense of all the information you have about your user or potential user/customer | ||
| - | • Be more empathetic as you gain a better understanding of your users/costumer’s needs, motivations and behaviours. | ||
| - | • Identify opportunities for conceiving new products or services | ||
| - | **Business development phase** | + | * Structure and make sense of all the information you have about your user or potential user/customer |
| + | * Be more empathetic as you gain a better understanding of your users/costumer’s needs, motivations and behaviours. | ||
| + | * Identify opportunities for conceiving new products or services | ||
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| + | |||
| + | ===== Business development phase ===== | ||
| + | |||
| //It graphically indicates the phase(s) for which the tool is particularly useful// | //It graphically indicates the phase(s) for which the tool is particularly useful// | ||
| This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | ||
| - | Related tools | ||
| - | It identifies other tools that are linked to the tool this section focuses on. | ||
| - | Interviews, Observation, Personae | + | ===== Related tools ===== |
| + | |||
| + | //It identifies other tools that are linked to the tool this section focuses on. | ||
| + | // | ||
| + | |||
| + | Interviews, Observation, [[Persona]][[en:persona|en:persona]] | ||
| - | **Participants** | + | Participants |
| //It answers the question: who could or should participate in the process?// | //It answers the question: who could or should participate in the process?// | ||
| Ligne 35: | Ligne 41: | ||
| **Step by Step** | **Step by Step** | ||
| - | //It describes in details the sequence of events that should take place for the tool to be successfully implemented. | + | //It describes in detail the sequence of events that should take place for the tool to be successfully implemented. |
| // | // | ||
| + | |||
| STEP 01: Identify your user’s profile and his/her purpose/aims. See the Persona tool. | STEP 01: Identify your user’s profile and his/her purpose/aims. See the Persona tool. | ||
| Ligne 57: | Ligne 64: | ||
| Try to use information from real life experiences and not suppositions or vague ideas | Try to use information from real life experiences and not suppositions or vague ideas | ||
| Stay tuned with your user/customer. Keep asking yourself: | Stay tuned with your user/customer. Keep asking yourself: | ||
| + | |||
| What is he doing? | What is he doing? | ||
| What does hear from other people about the service or product? | What does hear from other people about the service or product? | ||
| Ligne 62: | Ligne 70: | ||
| What is he looking for? | What is he looking for? | ||
| What are his fears or frustrations about using the service or product? | What are his fears or frustrations about using the service or product? | ||
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| **Video tutorial** | **Video tutorial** | ||
| + | |||
| **Examples of outcomes** | **Examples of outcomes** | ||
| Ligne 70: | Ligne 80: | ||
| **Sources** | **Sources** | ||
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| Adaptive path’s guide to Experience mapping | Adaptive path’s guide to Experience mapping | ||