====== Différences ====== Ci-dessous, les différences entre deux révisions de la page.
Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente Dernière révision Les deux révisions suivantes | ||
en:creationideamaker [2018/04/11 09:52] forsoni |
en:creationideamaker [2018/04/11 11:03] forsoni |
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This tool will allow you to: | This tool will allow you to: | ||
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• Structure and make sense of all the information you have about your user or potential user/customer | • Structure and make sense of all the information you have about your user or potential user/customer | ||
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• Be more empathetic as you gain a better understanding of your users/costumer’s needs, motivations and behaviours. | • Be more empathetic as you gain a better understanding of your users/costumer’s needs, motivations and behaviours. | ||
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• Identify opportunities for conceiving new products or services | • Identify opportunities for conceiving new products or services | ||
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This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | ||
- | Related tools | ||
- | It identifies other tools that are linked to the tool this section focuses on. | ||
- | Interviews, Observation, Personae | + | **Related tools** |
+ | //It identifies other tools that are linked to the tool this section focuses on. | ||
+ | // | ||
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+ | Interviews, Observation, Persona | ||
**Participants** | **Participants** | ||
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**Step by Step** | **Step by Step** | ||
- | //It describes in details the sequence of events that should take place for the tool to be successfully implemented. | + | //It describes in detail the sequence of events that should take place for the tool to be successfully implemented. |
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STEP 01: Identify your user’s profile and his/her purpose/aims. See the Persona tool. | STEP 01: Identify your user’s profile and his/her purpose/aims. See the Persona tool. | ||
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Try to use information from real life experiences and not suppositions or vague ideas | Try to use information from real life experiences and not suppositions or vague ideas | ||
Stay tuned with your user/customer. Keep asking yourself: | Stay tuned with your user/customer. Keep asking yourself: | ||
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What is he doing? | What is he doing? | ||
What does hear from other people about the service or product? | What does hear from other people about the service or product? | ||
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What is he looking for? | What is he looking for? | ||
What are his fears or frustrations about using the service or product? | What are his fears or frustrations about using the service or product? | ||
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**Video tutorial** | **Video tutorial** | ||
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**Examples of outcomes** | **Examples of outcomes** | ||
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**Sources** | **Sources** | ||
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Adaptive path’s guide to Experience mapping | Adaptive path’s guide to Experience mapping | ||